A successful marketing system in the world of business is the key to your expansion and success. You want your operation to run seamlessly with and without you. If you are building a team of affiliates or down line you want a duplicatable system.
Even if you are a real estate agent, insurance agent, or professional licensed contractor you want duplication. Make training simple and easy when you bring in team members. You want them to plug right in. You want them to start making sales right away because you know that’s the only way people stick around.
Successful Marketing System
You want to run your home business like a franchise. When entrepreneurs buy into a franchise they get training, done for marketing, and a successful business model. You want that with your company.
Read Part One of The Great Escape: Your Personal Escape Plan
Read Part Two of The Great Escape: 7 Elements of Planning Your Escape
Read Part Three of The Great Escape: Your Business Plan
The easiest way for your team to succeed is to have a plug-and-play marketing plan. Something that is high-tech and high-touch. Product knowledge and customer service are a waste of time if you don’t make sales. Automation is not out of reach for the newbie. There are systems that can give you the traffic, leads, and sales you want.
Here is an example of your successful marketing system:
- You create content that drives traffic to your sites. You use direct mail to get people to call into your Personal Business Assistant. Your marketing generates sales and every customer that buys gets a call from a trained sales professional.
- This sales professional interviews your new customers gives them a business plan to follow, helps them upgrade to more of your products, and finds out their personal and financial goals. They do all the work and you get the sales.
- Then your new affiliates get live marketing training, leadership training, and a mastermind group to help them become successful in their business. They have the opportunity to attend events, conference calls, and live hangouts.
All this without any more work on your part. Just like a franchise your business is automated. Now don’t mistake automation for not working. You still have to put persistent and consistent action into your business. You have to drive traffic to your offers and have them convert.
Speaking of driving traffic. A successful marketing system comes with marketing strategies that fit your personality. You are not forced to use methods that you don’t like. Pick 1-3 techniques that work for you and outsource the rest.
Is there a cost to having a marketing success system that provides education, leadership training, traffic, and offline marketing? How much are you willing to invest to have a Personal Business Assistant close your sales for you?
Some companies charge you a percentage of your sales. Others charge monthly fees. Don’t let being cheap keep you broke. Invest in your marketing system and succeed.
Action Steps
Take the time to look at different marketing systems. Interview their sales agents and see if it fits your model. A top-notch marketing system will increase your bottom line, and more sales, and give you time freedom.
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