Do you know how to expand your reach? Don’t make marketing complicated. Reaching your target audience is difficult if you don’t have a plan and a system. Every media platform advertises to your customers.
There are some simple techniques that you can use to gain a following, customers, grow your brand, and add money to your bank account. I give simple aspects to boost your online business and get more customers.
4.5 Aspects to Boost Your Online Business
1. Make a Personal Appeal
You want to leave a lasting impression on your new customers. Give them that “looking through the keyhole” experience. Impressions matter. Swipe copy will not do it. Engage with your audience through social media and email. Invite them to comment on your blog.
I recommend that my team shoot a welcome video. This is how you maintain viral sustainability. People buy from whom they know, like, and trust. Use your interactions on social media to find out what your followers like.
2. Follow Your Competition’s Progress
Spy out your competitors. See what is working for them and how they are receiving most of their attention. This could be an opportunity for you. There are websites that can help you track how they are being viewed (try Fresh Web Explorer). This will help you find new marketing resources. Use this information to expand your reach.
3. Use Comments
Leave comments on other blogs and websites. Make sure you are giving valuable insights. Don’t focus on pinging your website. Others will see right through this. Be smart when mentioning your business. Bloggers and readers will be more receptive to your approach. Incorporate your brand into a thoughtful detailed comment on a relevant blog or social media hub.
4. Provide Real Value
Increase your exposure by offering valuable content that your audience can put into action. Publish your how-to’s, infographics, and other utilities that can demonstrate techniques, functions, or product enhancements. Show your customers how your content can make them more effective. Give them just a taste and not the whole meal. You want them coming back for seconds.
4.5 What Hooked You?
You know what marketing signals get you engaged and buying. Use those same signals to expand your reach. I went to a missionary fort in Utah last month that was operated by the Mormon Church. They gave me a tour and were so engaging that I almost converted (not really but I was impressed). Their marketing was effective. I took notes. After the tour, they took my email and address. Now they have two ways to keep me informed.
Action Steps
All this will be simple if you have a plan and system. Don’t have one? Choose a marketing system that will help you implement these 4.5 aspects to boost your online business. The marketing system should fit your personality. The key to success is to use your strengths and talents. Stop doing what you don’t like. Give these 4.5 ways to boost your online business a try for 30 days and then track your results.
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