What are the five popular post formats? Thanks to blogging platforms like Word Press, Drupal, and Joomla, more and more entrepreneurs, internet marketers, and content creators are trying to stand out from the rest of the pack.
With so many bloggers in every niche, how will you stand out? How will you expand your audience and get more sales? How can you develop a following of people who know, like, and trust you? It’s not easy to shake things up in your marketplace if you don’t have a plan. These five post formats are simple to implement. Incorporate these five popular post formats so you can make money blogging.
Introducing…
Why is the introduction so important? Why should you care about this subject? Well, let me tell you. People might stumble across your blog and have an interest in your site. They may not know enough about you. This is where you introduce them to your brand. The introduction post answers the question of who you are.
It explains why people should care about you, your subject, and what you are selling. Explain how your brand meets its needs. You can also put calls to action in a way to engage your readers. This explains why they should engage with you.
Let Me Show You
The how-to is the most common blog post type. The how-to is a great way to establish yourself as an authority in your niche and local market. Convey information and then distribute this content through email, social media, pdf sites, video, and dare I say it direct mail. The search engines like how-to’s are in high demand. Use your expertise to succeed with this format.
I Have a Question
FAQ’s are great ways to answer your audience’s questions about your brand. Few blog posts answer questions. FAQs rank well with select search engines. There is less competition in this area. Start by answering questions that you may have about your brand. Keep the newbie in mind.
To get a good read ask those who do not know your niche to read your FAQs and see if your message is transferable. Do they understand? What do you need to change?
I Like Pictures, Graphics, and…
Infographics are a hit. They perform well on social media. People love graphic content. It’s easy, simple, quick, and it will be liked, shared, or repined. Do infographics do well on search engines? The jury is still out on that. But going viral with your infographics can only help your brand.
Video and Audio
Shoot a quick video or make a podcast as a blog post. You don’t have to have text all the time. Just like sports sites show you a video with a small description you can do the same. Your blog links to the video and your video links back to your blog. Do the same with your podcast.
Action Steps
You have five formats that you can use this week. Adding these formats to your post and websites will give your audience fresh content to keep them engaged. Use all these formats at least once per month. Make sure they are a part of your marketing plan.
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